10 preguntas para mejorar tu pensamiento estrategico

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“Aquí tienes las 10 preguntas que te permitirán pensar de forma más estratégica:

1_¿Qué estás intentando conseguir?
Esta es la pregunta más importante, porque determina la dirección en la que vas. ¿Cuál es tu POR QUÉ? ¿Cuál es tu visión?
Una vez tengas la respuesta a esta pregunta, puedes empezar a pensar en las siguientes.

2_¿Qué valores o ideas representas con tu marca?

3_¿Cómo describirías a tus mejores clientes?

4_¿Con quién quieres hacer negocios en el futuro?

5_¿Qué tipo de clientes son los más rentables (te traen más beneficio con una menor inversión)?

6_¿Qué acciones te traen el mayor número de clientes y por qué?

7_¿Cuál es el mayor gasto que tienes en tu negocio?

8_¿Cuáles son las mejores oportunidades de crecimiento o éxito que consideras ahora mismo?

9_¿Cuáles son las mayores amenazas a ese crecimiento?

10_¿Qué es lo que tienes que aprender para conseguir más clientes y más ventas?

Se nos da bien apagar los fuegos en el día a día, y hacerlo nos da una sensación de ‘haber marcado la diferencia’, pero debemos pensar en el futuro de nuestros negocios en el LARGO PLAZO  y no en el corto plazo.”

Isabel Anthony Torres se ese uno

why you should time-delay your new ideas

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“Our brains often function like a river, sometimes running dry and other times overflowing with ideas.This is the best way to stay focused and on-track when ideas start to overflow:

Once an idea comes to you, write it down somewhere and try to forget about it. The idea might seem brilliant at the moment (or at least better than your current task), but it might not seem so good some time later. Give your ideas time to settle, then come back to them and try to assess them again with a fresh look (probably at the beginning of an iteration when you need to plan the next few weeks).

And one more thing that I think could be helpful. Always assume that your new idea is a bad one. Don’t rush to implement it, take your time.”

Tanner Christensen digital producer who makes things to help creatives do more of what they love

creative ritual: brainstorm at the bar

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“I do all my sketching on paper, and not in the studio: I go to a bar or a restaurant, with a beer or two. Because I can’t do the think-work in the studio. The studio’s for putting stuff together – is for work-work.
How many great architecture ideas have been drawn on napkins? Because they’re free, they’re not thinking about work.”

James Victore designer

why creativity thrives in the dark

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“Imaginative minds have long appreciated the power of dim lighting. New research confirms that when the lights switch off, something in the brain switches on. Psychologists Anna Steidel and Lioba Werth recently conducted a series of clever experiments designed to measure how creativity responded to various lighting schemes.

“Apparently, darkness triggers a chain of interrelated processes, including a cognitive processing style, which is beneficial to creativity”, the researchers concluded in the September issue of the Journal of Environmental Psychology.

A well-designed workspace must adapt to what you’re working on. Steidel suggests a flexible lighting situation for all the tasks one might perform during the day: dim areas for creative brainstorming sessions and bright ones for administrative chores. After all, great ideas might arrive in the darkness, but a lot of other work is needed to help them see the light of day.”

Eric Jaffe writes about cities, history, and behavioral science

the 6 most important business lessons from all of history

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“A few years ago, I decided to explore the outer limits of information overload; I decided to read the Encyclopedia Britannica from cover to cover. It was a strange and fascinating 18-month experience. Yes, painful at times, especially for those around me. Yes, I’ve forgotten most of what I read. But still, I loved my 33,000-page experiment in extreme learning.

Here I present some of my favorite business lessons from all of history:

1) Engage in strategic chutzpah
2) Take ideas from far outside your field
3) Keep presentations short
4) Embrace rejection
5) Being first Is overrated
6) Adapt or die”

A. J. Jacobs author, lecturer and editor at Esquire magazine

relaxed attention

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“Our brains can make cognitive leaps when we are not completely obsessed with a challenge, which is why good ideas sometimes come to us while we are in the shower or taking a walk. So if you find yourself stuck on a problem, take 20 minutes or so off the grid; let your mind disengage temporarily. Try taking a walk, away from traffic or intrusions. Poets, writers, scientists, and thinking people of all sorts throughout history have found inspiration while walking.”

Excerpts from the book Creative Confidence, by Tom Kelley (author of The Art of Innovation) and IDEO founder David Kelley