“Networking is one of the most challenging skills you may have to learn in the world of business. It can be an awkward experience, having the attention of a group of strangers focused on you, and trying to make a good first impression.
It’s an important moment. The person opposite you might be someone who could make or break your career. If you make a good impression, he or she might be able to refer your next big client, or have the influence to help you land that next big contract.
On the other hand, if you act like a doofus, you might alienate someone who might have been an otherwise important connection and relationship.
Instead of leading with what you do, lead with who you help. As in: ‘Hi, my name is Bernard, and I help companies identify and make the best use of their key performance indicators and big data’.
Done! You know who I am, what I do and, more importantly, whether or not I can help you or someone you know.”
Bernard Marr best-selling author