“It’s critical that your website’s homepage can quickly and easily answer the following four questions:
1_What do you do?
If a visitor can’t define exactly what it is that you do within the first minute on your website, you’re basically asking them to hit the back button.
2_How are you different?
Whether it’s cost, a one-of-a-kind service, or a unique technology, it’s important that you identify what makes your product or service different, and make it known to visitors.
3_Are you trustworthy?
When it comes to making a decision on whether or not to do business with you, visitors don’t want to feel like a guinea pig. Including testimonials, case studies, and social proof on your website’s homepage will help you to convey a sense of credibility and trustworthiness.
4_How can I reach you?
If a website visitor is seeking your contact information, it’s primarily a good sign. If they’re having trouble easily locating it on your website’s homepage, that’s probably not a good sign.
Your website, if done correctly, should be one of the strongest pieces of persuasive material that you have for your business.”
Carly Stec content marketing manager at IMPACT