“People tend to view simplicity and complexity as opposites. But this isn’t strictly true. The enemy of simplicity isn’t complexity, but disorder. And the enemy of complexity is also disorder. While complexity seeks order through addition, simplicity seeks it through subtraction.
A goal of design is to drive out disorder by maximizing both simplicity and complexity. In most designed products, what we respond to best is a rich, layered experience (complexity) combined with ease of use, ease of understanding, or ease of purchase (simplicity).
Most people have a built-in bias towards addition instead of subtraction. For some reason, the concept of “more” comes naturally to us. Yet the innovator knows that the value of any design doesn’t lie in how much is piled on, but how much is discarded. More is more, but less is better.
6_Hide complexity behind a simple interface. Help people navigate complexity by giving them intuitive controls. For example, the electrical grid is complicated, but a light switch makes it easy to use.
Works of genius are rarely complicated on the surface. You can describe their greatness in a single sentence, and even embellish them slightly without destroying their simplicity. Such is the power of subtraction. As you learn to simplify, you’ll discover that the best design tool is a long eraser with a pencil at one end.”
Rule #24 from ‘The 46 Rules of Genius’ by Marty Neumeier director of transformation at Liquid Agency