Las islas del tesoro

publications

Paul Krugman ha calificado este libro de fascinante. Lo es. Las islas del tesoro, del periodista Nicholas Shaxson (Malaui, 1966), es un recorrido por el sistema extraterritorial, offshore, el de los paraísos fiscales. Un paseo en el que la tensión de los muchos relatos nunca decae porque Shaxson escribe muy bien, las historias son colosales y, además, el autor las hila todas de manera impecable. Claro que eso es inevitable, porque esa es su tesis.

Y es que en su opinión, el mundo offshore no es un manojo de pequeños Estados independientes, de islas exóticas que ejercen su soberania como les place. Para Shaxson, ese sistema extraterritorial que no para de crecer, ayuda a la evasión fiscal y el lavado de dinero y empuja al resto de países a recortar sus impuestos a las rentas altas y a las grandes empresas, a subirlos a las clases medias y a machacar el Estado del bienestar, está constituido sobre todo por redes de influencia controladas por las principales potencias.

Las islas del tesoro, de Nicholas Shaxson
FCE, Buenos Aires, 2014
514 páginas (24 €)

s’ha de pensar en gran

personal thoughts

Telegram no triomfarà mai. A part d’ésser una simple i descarada copia —tot i que millorada— de l’imprescindible WhatsApp, no aporta cap innovació. A més, ja van perdre la gran oportunitat de desbancar al seu competidor. Va ocórrer precisament el cap de setmana del passat Mobile World Congress (MWC 2014) de Barcelona, a finals de febrer, quan van caure els servidors de WhatsApp. Immediatament, els usuaris van començar a instal·lar-se Telegram per no quedar offline, fet que també en va provocar la caiguda. D’aquí es deduiex que l’estratègia (errònia) de Telegram era senzillament anar erosionant usuaris a WhatsApp mica en mica, doncs en cas contrari s’haurien preparat per absorbir la ingent demanda de noves descàrregues en cas d’una hipotètica fallida de WhatsApp (circumstància que ja s’havia donat en el passat). Aquest ha estat el seu gran error, no pensar en gran (allò de think big, com en diuen els anglosaxons), i probablement no tindran una nova oportunitat. O potser si? Faltarà veure si la saben aprofitar.

copiar al copiador

random thoughts

“¿Qué haria yo si fuera taxista y una app amenazara mi empleo? Hacer como Richard Pelly (ha dirigido el Fondo Europeo de Inversiones): ponerme en la piel del cliente. ¿Por qué cada vez hay más usuarios que prefieren las apps a los taxis? Porque: 1) les dan inmediatez y control al mostrar siempre dónde está el vehículo; 2) les integran en una comunidad de clientes que comparte información sobre los conductores ; 3) les conceden más poder de elección de vehículo y conductor; 4) les hacen quedar supermodernos; 5) dan mejor precio: es importante, pero no todo. ¿Mi estrategia?: copiar a mi mejor copiador y ofrecer al usuario lo que ya le da la aplicación. Y también exigir a la administración que frene la competencia desleal.”

Reflexions de Lluís Amiguet a La Contra de La Vanguardia (21 juny 2014)

15 formas de cargar las pilas de tu negocio en vacaciones

work smarter

1_Descansa

2_Planifica tiempo para pensar

3_Revisa la base de datos de contactos de tu negocio

4_Haz una copia de seguridad de tu ordenador

5_Deshazte de los papeles viejos que ya no necesitas

6_Cancela tu suscripción a los emails y newsletters que recibes pero NUNCA lees

7_Invita a 3 clientes importantes a comer para entender mejor por qué te han comprado a ti y cómo puedes ayudarles de nuevo en el futuro

8_Haz una lista de los éxitos cosechados en tu proyecto o negocio durante el último año

9_Escribe una carta o email de agradecimiento a alguien que te haya apoyado este año en tu negocio

10_Actualiza tu perfil en LinkedIN

11_Suscríbete a 3 nuevos blogs que te ayuden a hacer crecer tu negocio

12_Haz una lista de 10 razones por la que empezaste tu negocio y por las cuales sigues entusiasmado de trabajar por cuenta propia

13_Haz una lista de 3 cosas que quieres mejorar en tu negocio y escribe 3 cosas concretas que puedes hacer durante el verano para empezar a dar pasos

14_Lee la biografía de algún empresario de éxito

15_¡Imprime esta lista para que te sirva de checklist y no se te olvide pasar de la idea a la acción!

Isabel Anthony Torres se ese uno

Homo economicus

quotes

“En cualquier profesión hay gente deshonesta, pero no pueden arruinar el mundo salvo que se dediquen a la banca de inversiones.”

Rainer Voss ex alto cargo financiero alemán experto en banca de inversiones

[Hace doscientos años la ciencia económica inventó el Homo economicus, cuyo único objetivo era maximizar el beneficio. Por lo demás era apolítico, asexual, amoral… Se despojó al humano de todo eso y sólo quedó la persona que rinde económicamente. Entonces era un construcción teórica; hoy la gente quiere ser así.]

la motivació és intrínseca

personal thoughts

Un professor del postgrau en design management que vaig cursar a l’UPC afirmaba que en realitat no es pot motivar al personal, que la gent ha de venir motivada de casa; doncs tret de tu mateix, ningú és capaç de motivar-te (i en cas cosntrari, és símptoma inequívoc de que has de canviar de feina). Ara, allò que sí han de procurar tots els directius/encarregats i els empresaris/emprenedors és intentar no desmotivar als seus treballadors, cosa que a la pràctica està demostrat que resulta prou difícil d’aconseguir.

Dentro de 15 años

publications

¿Cómo será el futuro inmediato, qué habrá cambiado en el mundo de aquí a 15 años, cómo viviremos a corto y medio plazo? Es la pregunta que han intentado responder en este libro 28 profesionales —como Rafael Puyol, Joan Subirats, Tom Burns Marañon o Ramón Jáuregui— de los más diversos ámbitos. Cambios que van de la demografía al empleo, del comercio justo a las transformaciones sociales derivadas del cambio tecnológico. Un mundo cercano en el que quizás las economías y las empresas se hayan humanizado y hayamos pasado del hiperconsumo a una mayor sencillez y austeridad. Y en el que ha emergido una espiritualidad laica activa, se ha redistribuido la carga de trabajo y, claro, nos ha invadido la conectividad.

Dentro de 15 años, de Francisco Abad (coordinador)
Lid Editorial, Madrid, 2014
318 páginas (19,90 €) (e-book: 1,99 €)

La buena crisis

random thoughts

“La variable clave para que un sistema humano funcione a cualquier nivel es la confianza. Y la confianza es algo que no admite grados: o confías o no confías. Si hay confianza hay compromiso, y cuando hay compromiso aparece la calidad.

Muchas empresas hablan mucho de motivación, pero esas empresas lo que deberían de hacer es dejar de desmotivar. La motivación se logra tratando con respeto a las personas. Primero seleccionándolas bien para los propósitos y fines que tiene nuestra organización. Es muy importante hacer una buenas selección del perfil que encaje por competencias y capacidades al lugar que tiene que ocupar; personas con un alto nivel de talento pero sobre todo con un excelente talante. Por lo tanto, la selección es muy importante; la selección de aptitudes intelecutales y operativas, pero también de la inteligencia emocional y social, la empatía, la capacidad de escuchar, aprender… Esa inteligencia creativa que sólo nace si están las cualidades anteriores. Y sobre todo inteligencia moral. La ética. Porque de nada sirve lo anterior si no hay unos principios en los que las personas se sienten respetadas y cuidadas.

Però insisto, quizás el problema más grande que tenemos hoy en la economía mundial es la falta de valores y principios, la falta de transparencia, la manipulación, la mentira, los intereses ocultos… En definitiva, la perversión.

La crisis económica ha sido un síntoma de una crisis profundísima de ética y de principios. Mientras no tomemos conciencia de eso no puede haber brotes verdes.

Lo que realmente genera desánimo y pesar en la sociedad civil española es que no hay nadie que le diga que todo este esfuerzo que está haciendo servirá para tener algún futuro concreto. (En lo estratégico, en la gestión de una organización tienes que tener una visión y compartirla con tu gente.)

Y es que si no hay ética y no hay visión de futuro, no puede haber transformación.”

Reflexions d’Àlex Rovira, autor de La buena crisis, a la revista Notoria (nº 12)

La economía de la Intención

publications

Doc Searls acuñó esta expresión en uno de sus artículos en el Linux Journal. En él planteaba La economía de la Intención impulsada por los consumidores, donde las empresas tienen que responder a las intenciones reales de los clientes. Ya no basta con esforzarse en llamar la atención del consumidor y el marketing tradicional pierde peso. Se trata de lograr una personalización masiva. El cliente tiene el poder de decirle a los vendedores lo que quiere, cómo lo quiere, dónde lo quiere y cuándo lo quiere. Muestra su necesidad y son las empresas las que tienen que aportar la mejor oferta.

En La economía de la Intención solo van a sobrevivir las organizaciónes capaces de adaptarse a ese cambio de la demanda, las que sean capaces de modificar la comunicación corporativa y su relación con las personas.

Vivimos un cambio de paradigma. Los consumidores han asumido el control gracias a las herramientas online y exigen a las marcas una forma distinta de acercarse al mercado: “no me vendas, déjame que te compre”. Tras esta máxima se esconde una estructura empresarial diferente que toma las decisiones en función de los deseos del cliente. Ellos los exponen y comparten en múltiples canales. Las empresas solo tienen que escuchar, interpretar y actuar en consecuencia.

The intention economy; when customers take charge, de Doc Searls
Ed. Harvard Business School Press.

el valor de las personas en las empresas exitosas

random thoughts

“Estudios recientes demuestran que las empresas con mayor éxito tienen como factor competitivo, no el enfoque de resultados, sino otro, diferente, que las distingue de su entorno; tienen otra cultura. Son empresas donde resulta indispensable el talento, la excelencia, los liderazgos basados en valores y el compromiso con los principios éticos fundamentales.

Es aquí donde las personas, la gestión de los Recuros Humanos de la organización son el objeto y el sujeto de una estrategia empresarial exitosa. Es, sin duda, el área más crítica de una organización. Del liderazgo de la dirección general, junto con la dirección de Recursos Humanos, depende el buen camino que tome la empresa.”

Josep Santacreu CEO de DKV i president del Consell Assessor de la Fundació Factor Humà

9 principles to help you keep calm in chaos

improve yourself

“It’s important that we understand the obstacles that we face and not run from them; it’s vital that we learn to transmute them into fuel to feed our fire.

1_Acknowledge that all emotions come from within. It is not outside forces that make us feel something, it is what we tell ourselves that create our feelings. A blank document, canvas, or unmarked to-do list is not inherently stressful—it’s your thoughts that are stressing you out.

2_Find someone you respect, and use them to stay honest. Whatever you do, there are individuals that you can learn from. You can study their story, works, techniques, successes and failures. You can listen to interviews or even reach out to them by sending an email. You can discover patterns of success and apply it to your life.

3_Recognize there is life after failure. No failure, no growth.

4_Read purposefully, and apply your knowledge. Reading prepares your mind, even helps you avoid foolish mistakes, but at the end of it all there must be the result of some action: a failure, maybe a success, or a lesson.

5_Challenge yourself to be brutally honest. It’s important to be mindful of the urges that obstruct us from showing up, engaging, committing, and being present.

6_Reflect on what you spend the most time on. In my own observations, people who do excellent work, who master their craft, do so because of their ability to prioritize.

7_Remind yourself: you weren’t meant to procrastinate. People who love what they do wear themselves down doing it, they even forget to wash or eat. When they’re really possessed by what they do, they’d rather stop eating and sleeping than give up practicing their arts.

8_Put the phone away and be present. It’s not that we live in an age of distractions, but rather an age where we are failing to teach and embrace mindful motives.

9_Remind yourself that time is our most precious resource. It provides a sense of urgency, to realize that you’ve lived a certain number of hours and the hours ahead of you are not guaranteed as the ones you have lived.

The way we lead our lives and do our work must embody the principles that we practice. Less comparing, criticizing, and consuming; more creating, learning, and living.”

Paul Jun writer and author

12 things bosses should do, but don’t

improve yourself

“Here are 12 lessons Michael Scott from The Office probably never learned.

1_Be vulnerable. Bosses lead by example whether they realize it or not. Being vulnerable, admitting and working on your weaknesses and disclosing fears all create an environment where others do the same. If you want an organization powered by people who care, exhibit caring for both your employees and yourself.

2_Be an expert in your industry. Bosses are busy managing and leading, so they typically don’t have time to work on positioning themselves as experts in the industry. Creating content, speaking at conferences and building other brand vehicles takes time. However, your employees will respect you more, and you will be able to attract higher quality talent.

3_Clean the bathroom. Everything is your job. Let your team see you doing tasks that might surprise them. It helps them to see you less as a boss and more as someone who’s in it with them and willing do whatever to help make the organization successful. It also helps send the message that they should look around and do whatever they can to help the organization, even if it “isn’t in their job description”.

4_Find employees’ genius zones. As bosses, we get so focused on how to grow the business that we forget to grow the team. Growing a team properly is difficult and sometimes feels like you’re taking a step back or just treading water. Employees have genius zones where they work most efficiently, so developing or tapping into those should be first priority. As soon as your team is working at full speed, you can, too.

5_Offer validation. We all love to be validated. As a boss, I love to be validated. It’s built into our psyche and developed from childhood.
Validating people’s work and contributions isn’t hard to do, but people deeply appreciate it when you take the time to do it genuinely. I’m always amazed at how often/easily this is overlooked.

6_Know when to step aside. A good boss hires highly talented women and men and lets them do their thing. Knowing when to jump in the trenches versus when to step aside is a sign of a seasoned boss. As an entrepreneur and/or founder, this is especially important. You can’t grow a huge business if you’re in the weeds all the time.

7_Buy lunch. One of my favorite things to do is randomly buy lunch for my employees. Sure, we aren’t Google, and we don’t have a massive cafeteria, but I am able to do a surprise pizza (or other food of choice) day in the office about once a week. The cost of the gesture is usually not too high, and it gives everyone something to look forward to — quality time together.

8_Take a holiday. We all need to rest our minds and find inspiration away from our laptops and iPhones. Unfortunately, there’s always something important, the timing is never right or you “just need to do this thing.” It’s unhealthy for everyone, including the good boss who needs to recharge to stay good or even become great. American corporate culture doesn’t appreciate this, but it should.

9_Address problems quickly. Great bosses don’t let conflicts with clients or between colleagues fester. Create an environment where people feel free to bring issues to you early on and have the confidence that you’ll work proactively to address them.

10_Give credit where credit is due. A boss oftentimes wants to take credit for every success his or her company has. A great boss will give credit to a team member where it is due. This is a good way to keep your team motivated, and it really makes them feel valuable.

11_Get to know team members as individuals. Great bosses should take the time to truly get to know their employees. Doing so helps leaders understand each person as an individual (their dreams, fears, etc.), which can be tremendously helpful in structuring work in a way that capitalizes on unique strengths and intrinsic motivations. It also helps leaders give the most meaningful feedback to each employee along the way.

12_Give feedback outside of performance reviews. Managers should not wait for performance reviews to give positive feedback or constructive criticism. Employees can adjust their performance and style faster with more input.”

Ilya Pozin founder of Open Me and Ciplex

the best leaders make unforgettable first impressions

improve yourself

“Here are 14 things every leader should consider if they want to make an unforgettable first impression.  Read them carefully and ask yourself which ones you are doing and which ones you still need to introduce.

1_Warm greeting. Being nice, attentive and making good eye contact is what is expected. A leader’s ability to find areas of commonality with their employees by telling stories that humanize their persona increases their likeability factor.

2_Polished. Employees respect a leader that projects strong executive presence.  Beyond presence, they want body language that is non-threatening and a polished demeanor (everything from manner of speaking and actions towards others to dress code and grooming). When you are respectful towards others, employees are proud to be associated with you – whether in front of clients or family and friends.

3_Friendly; engaging. Not every leader comes across as friendly. In fact, they may be so focused on work to the point of social awkwardness. Leaders that genuinely care about their employees and make an effort to engage with them —starting with a powerful first impression— will go a long way.

4_Represents their authentic self. Being authentic is about consistently representing who you are and what you stand for — in everything you do and how you do it. When leaders can be themselves, others feel free to do the same without the pretense of asking permission.

5_Good listeners. The best leaders listen to their employees because they want to learn about them and from them. Employees that genuinely believe that their opinions and points of view matter to their leaders are the ones that fully engage.

6_Are interested in what matters to employees. Beyond listening, leaders that encourage employees to ask them the tough questions will quickly begin to build camaraderie and trust with their employees. Open-minded leaders that are interested in what matters to employees and make them feel safe to express the truth are the ones that build loyalty with their workforce.

7_Embrace differences and acknowledge accomplishments. Leaders that embrace individuality and differences in thought and know how to strategically apply them to stimulate growth, innovation and new opportunities for the business are widely accepted by their employees.

8_Knowledgeable. This may seem obvious, but never assume that the leader knows the dynamics of the business as much as you might think. Respected leaders are students of the business, constantly studying and looking for ways to improve, adapt and course correct to market conditions.

9_Accessibility. Leaders that are accessible inspire their employees and cultivate an entrepreneurial attitude that helps the organization fuel its competitive advantage.

10_Sense of humor. A leader that brings a positive uplifting attitude fuels excitement in the workplace. When a leader has a sense of humor, it balances the intensity that exists in a high-performance organization.

11_Vulnerability. Leaders leave a positive first impression when they don’t flaunt their power and influence. Vulnerability is a powerful driver of employee engagement that most leaders are too proud to reveal. We must not forget that everyone has problems, they are just packaged differently.

12_Consistency. A leader with a consistent style and approach towards others and the business is a mature leader who knows how to work well with others and is effective under pressure and in the trenches. A consistent leader is also the one that knows herself well enough to invest in the development of her personal brand – and has grown confident enough to live it every day. Consistency is important in a leader’s ability to earn the trust and loyalty of others.

13_Lead by example. Too many leaders observe the game, rather than activate themselves into  it.  When you lead by example, you set the tone for the organization and employees will respect you more for your ability and the energy you bring – rather than just your job title.

14_Motivational. Leaders today must be motivational and inspire hope. With the uncertainty that seems to never go away, employees need a leader that will help get them past the finish line. Employees enjoy working with leaders that know how to activate the best in everyone and will go above the call of duty for them.

What will make these 14 unforgettable first impressions even more powerful is your ability to continue applying them – consistently and continuously.”

Glenn Llopis for Forbes

the 7 things successful people never say

improve yourself

“Here are the seven things you should strike from your workplace vocabulary if you want to achieve the success you richly deserve:

1_“That’s not in my job description”. When you accepted your current position, you had a good idea of what the responsibilities and workload of the role would entail. Throughout the months or years since you settled into your job, however, your role has expanded and changed shape. Some of these changes have probably been good, while others have made you wish for simpler times. When a boss or manager piles another responsibility on your already sore shoulders, it might be tempting to pull out this classic gem of work avoidance.
The better option, however, is to schedule a time to talk to your boss about your role. A specific conversation about your place in the organization is a good time to bring up the particulars of your job description, not when you’re asked to get something accomplished. No matter how stressed you are or how valid the complaint, dropping this phrase only makes you look lazy and unmotivated.

2_“It can’t be done”. Throwing in the towel makes you look like a quitter — and quitters don’t get promoted. Instead of giving up on a project entirely, frame your response in terms of alternative ways to get the work accomplished. Very little is truly impossible, and most managers and executives want forward-thinking problem solvers to climb the corporate ladder. If you offer solutions instead of giving up, you’ll be seen as a valuable member of the team.

3_“It’s not my fault”. No one wants to work with a blame shifter. After all, it’s just a matter of time before this person eventually shifts the blame onto you. Take ownership of your mistakes instead of pointing out where others have fallen short. Admitting to a mistake shows character and the ability to learn and grow from problems. Pointing the finger at someone else strongly implies you’ll never truly learn from your errors.

4_“This will just take a minute”. Unless something will literally take only 60 seconds, don’t overpromise and underdeliver. Saying something will only take “a minute” also has the side effect of undermining your efforts. Most likely the reason the particular task won’t take long is due to the benefit of your professional experience and acumen. By saying it will “just” take a minute, you’re shortchanging what you bring to the table.

5_“I don’t need any help”. The rugged lone wolf type might be the hero of most action movies, but they’re unlikely to become the hero at your company. You might think you can go it alone on a project or in your career, but teamwork is essential. Being able to work with others is the hallmark of a good leader; you’re unlikely to climb your career ladder always flying solo.

6_“It’s not fair”. Life isn’t fair, and often your career won’t be as well. Instead of complaining, you should look for specific and actionable workarounds to the problems you encounter. Is it unfair a coworker got to run point on the project you wanted? Maybe, but instead of complaining, work harder and go the extra mile. Finding a solution will always be preferable in your professional life to whining about a problem.

7_“This is the way it’s always been done”. Doing things the way they’ve always been done is no way to run a business. Just ask some of the companies which toed the line, accepted the status quo, and went under. Adapting to an ever-changing marketplace is really the only way to survive in an economy constantly being disrupted by the next big thing.
You don’t have to be a slave to the trends, but you also can’t stick your head in the sand and hope things go back to normal. Instead, come up with creative solutions to new problems and innovate, and you’ll soon be in the driver’s seat taking your organization into the future.

Everyone wants to be successful, so make sure your words aren’t holding you back. These seven phrases are career kryptonite — by avoiding them, you can fly into your future and become a successful superstar.”

Ilya Pozin founder of Open Me and Ciplex

6 CEO productivity tips to steal for yourself

work smarter

“Everyone knows that leading a company is one of the toughest gigs around. Whether running a small business or a multi-national corporation, CEOs have to manage time, resources, and multiple demands while finding the time and head space to make decisions and plot strategies that will determine the course of their business.

Check out this list of CEO-proven tips that you can apply to any facet of your life:

1. Take breaks every 90 minutes. Human bodies have an energy cycle that operates at 90-minute intervals throughout the day. When we’ve been working on something for an hour and a half or longer, it’s natural that our alertness levels will go down and our attention will wander or we’ll feel drowsy (or start checking Twitter or Facebook).

2. Make yourself uninterruptable sometimes. There’s nothing more frustrating than finally getting into the zone working on a big project, and then being interrupted by a co-worker or boss who drops by your desk. Worse, research showsit can take up to 25 minutes to get back on track after an interruption.

3. Manage your energy, not just your time. You know it’s important to budget your time wisely, but it can actually be more effective to also manage your energy. So try to optimize your workday by doing your most concentration-intensive tasks during your peak hours, those golden hours when your energy levels are at their highest, and avoid meetings during these hours.

4. Don’t be a slave to email. Instead of feeling that you have to respond to emails the minute they hit your inbox, you can save time and stay focused by setting a schedule for checking and responding to email (for example, once in the morning and once at the end of the day).

5. Keep your emails short and sweet. CEOs don’t have time for reading novel-length emails — or writing them, either. Andrew Torba, co-founder of Kuhcoon, even goes so far as to sometimes write one word emails and suggests treating your emails as if they have the same 140-character limit of Twitter.

6. Delegate, delegate, delegate. It’s easy to get overwhelmed by feeling that you have to do everything yourself. Delegating, however, is one of the best ways to manage your time. Passing projects off to other members of the team lightens your load and lets you focus on the projects that you do best. Delegation is the most important fuel for productivity.

Tackling your to-do list may sometimes seem impossible, but if you try making these small changes from the masters, you’ll be amazed at how much you can accomplish during your workday.”

by Nina Tamburello for The Muse

why your life needs a mission statement

improve yourself

“Not having a direction is the number one mistake we make in our careers and personal lives. Management consultant and coach Allison Rimm, author of The Joy of Strategy: A Business Plan for Life, says it’s possible for all of us to find joy in our business and personal lives, but to do so requires strategy.

Forming a personal mission statement means identifying your purpose:

1_Fantasize about your perfect day or week
Make a list of all the things you need in your day to make it joyful. Perhaps it’s as simple as spending time outdoors every day or seeing your kids off to school.

2_List your passions
Finding joy in your career and life means knowing what you’re passions are. If you have trouble coming up with your list of passions, think about the best experiences you’ve had, what you do when you’re procrastinating, or what you daydream about.

3_Identify your talents
Conduct your own SWAT analysis by listing all of the things you’re good at. If you find it difficult to conduct your own talent inventory, ask others around you to tell you what they think are your greatest strengths. Another way to find your talents is to examine your past accomplishments. Think of something you’re particularly proud of–a stellar presentation you made, a major donor you secured for a fundraiser, or a party you organized that people are still talking about two years later. Next, examine the skill sets that made you successful in that instance. Creating a mission that aligns with your natural talents means success will likely come easier.

4_Consider core values
Your personal mission statement must reflect the things that matter most to you. These guiding principles help you to set priorities.

Armed with your new mission statement, you can then begin to put together a strategic plan for how you’re going to get to where you want to go. Some hang their mission statement on their wall to remind themselves every day of what matters most to them and to help keep them on the right track.”

Lisa Evans freelance writer

la importancia de los números

random thoughts

“El objetivo de las empresas hoy dia no es sólo ganar dinero, es también contribuir, dar solución a un problema, llevar una vida independiente, tener un impacto positivo en nuestro entorno.

Una vez nos damos cuenta que el foco no está sólo en ganar dinero, para muchos es más fácil pensar en sí mismos como empresarios. Ahora tienes una razón mayor, una visión, un propósito. Por que la diferencia entre un hobby y un negocio es que en un hobby el dinero sale de tu bolsillo, mientras que en un negocio ha de entrar en tu bolsillo.

Aquí tienes una serie de números importantes que debes monitorizar:

  • Número de clientes totales
  • Número de clientes activos
  • Importe medio de cada transacción (facturación total anual/ número de transacciones)
  • Valor medio de un cliente (facturación total anual/ número de clientes)
  • Número de clientes potenciales (personas que están en el proceso de informarse)
  • Número de clientes por vía de la recomendación
  • Coste de adquisición por cliente (costes de marketing anuales/ nº de nuevos clientes en un año)
  • Ingresos, gastos, beneficios, cargas fiscales, etc
  • Número de personas suscritas a tu blog
  • Número de seguidores en las diferentes redes sociales

Si hay alguno de ellos que no conoces, entonces estás navegando a ciegas.

Empieza a definir los números importantes en tu negocio y crea un sistema para estar al tanto de su progreso de forma diaria, semanal, mensual o anual.”

Isabel Anthony Torres Se Ese Uno

mission and vision

concepts & definitions

_Why you need it? It fosters discipline, alignes effort and creates focus.
> A mission and vision are crucial for your company: your mission is your reason for being, while your vision provides you the focus for that mission.

_What is a mission? It’s a formal, short statement of the purpose of a company.
> A mission tells everyon why you exist. It’s the reason why your company was first created: to fill a need. So keep it short, simple and operative. And it must clearly define what you do, how you do it and whom you are doing it for.

_What is a vision? It’s about what you want to be and become.
> A vision is complementary to the mission: it helps to provide a focus for it. A vision takes into account the current status of your company and serves to point the direction of where your company whishes to go. So it must be aspirational and it must inspire.”

 Henrik-Jan Van der Pol entrepreneur, management consultant, OKR evangelist

11 ways to avoid burnout

work smarter

“At 99U we’ve long explored the best strategies for coping with, treating, and preventing burnout. Here are 11 of our favorites to help you create your own escape plan:

1_Figure out which kind of burnout you have. The Association for Psychological Science found that burnout comes in three different types, and each one needs a different solution:

A. Overload: The frenetic employee who works toward success until exhaustion, is most closely related to emotional venting. These individuals might try to cope with their stress by complaining about the organizational hierarchy at work, feeling as though it imposes limits on their goals and ambitions. That coping strategy, unsurprisingly, seems to lead to a stress overload and a tendency to throw in the towel.

B. Lack of Development: Most closely associated with an avoidance coping strategy. These under-challenged workers tend to manage stress by distancing themselves from work, a strategy that leads to depersonalization and cynicism — a harbinger for burning out and packing up shop.

C. Neglect: Seems to stem from a coping strategy based on giving up in the face of stress. Even though these individuals want to achieve a certain goal, they lack the motivation to plow through barriers to get to it.

2_Cut down and start saying “no”. Every “yes” you say adds another thing on your plate and takes more energy away from you, and your creativity.

3_Give up on getting motivated. With real burnout mode, you’re too exhausted to stay positive. So don’t.

4_Treat the disease, not the symptoms. For real recovery and prevention to happen, you need to find the real, deeper issue behind why you’re burnt out.

5_Make downtime a daily ritual. To help relieve pressure, schedule daily blocks of downtime to refuel your brain and well-being. It can be anything from meditation to a nap, a walk, or simply turning off the wifi for a while.

6_Stop being a perfectionist; start satisficing. Trying to maximize every task and squeeze every drop of productivity out of your creative work is a recipe for exhaustion and procrastination. Set yourself boundaries for acceptable work and stick to them.

7_Track your progress every day. Keeping track allows you to see exactly how much is on your plate, not only day-to-day, but consistently over time.

8_Change location often. Entrepreneurs or freelancers can be especially prone to burnout. Joel Runyon plays “workstation popcorn”, in which he groups tasks by location and then switches, in order to keep work manageable, provide himself frequent breaks, and spend his time efficiently.

9_Don’t overload what downtime you do get. Vacations themselves can cause, or worsen burnout, with high-stress situations, expectations, and sleep interruption. Use it to help in recovery from burnout instead.

10_Write yourself fan mail. Seth Godin uses self-fan mail as a way to keep motivated instead of burning out on a project that seems far from completion.

11_Break projects into bite-sized pieces. Taking a task on in one entire lump can be exhausting and provide little room for rest in between. Breaking up your projects into set chunks with their own deadlines provides a much healthier, and easier, way of completing a large project.”

Sasha Vanhoven assistant editor and community manager of 99U