“Masters of creativity are masters of creativity because they know ‘how’ to think and not necessarily ‘what’ to think. For example:
_Switch perspectives; the more often and the more diverse, the better.
_Question everything; don’t accept [just] anything.
_Chunk up (generalize the problem at hand by making it more abstract) and also chunk down (go deeper and deeper to the root of the issue by making it more specific).
_Change the sentences and the words of the problem statement by rephrasing it; use whatever words you’d like to.
_There’s no right and wrong; separate the parts from the whole.”
Andreas von der Heydt country manager of Amazon Buy Vip in Germany