what we wear affects how we think

improve yourself

“There is a large amount of evidence showing the profound effect clothing has on our thinking style, how we feel, and on the way others perceive us. Use clothing and props to improve your work performance through these simple steps:

a) Dress for the task: the “lab coat” effect
Consider the findings of a study published last year by the Kellogg School of Management. They showed that students were far more accurate on tests of attentional focus and sustained concentration while wearing the white lab coat of a scientist.

b) Be yourself and respect your own style
As well as affecting our mindset, our clothes can also alter how we feel about ourselves. U.S. research published in 2007 found that employees described themselves as feeling more productive, trustworthy, and authoritative when they were wore a business suit at work, but more friendly when wearing casual clothes.

c) Choose your weapons (and accessories) wisely
The psychological effects of clothing on performance extend to tools and props. A 2011 study led by Charles Lee at the University of Virginia showed that university students perceived a putting hole to be larger (thus making more putts) when they used a putter that they thought belonged to the pro player Ben Curtis, as compared with a standard putter.

d) Dress to impress
If you want to appear authoritative it really does make sense to dress smart. A raft of studies have shown that people in more formal attire get served more quickly in shops, have more luck soliciting charity donations, and are usually judged to be more intelligent and academic. A study that looked specifically at female applicants for a managerial job found those who dressed in a smart masculine style were perceived as more forceful and aggressive and were more likely to get hired.

e) Consider your audience
Formal suits aren’t always the way to go. Research shows that people who wear more daring outfits are perceived as more attractive and individual, which could be advantageous in more creative industries. Casual dress can also be more persuasive, depending on your audience. In 2010, a female experimenter reported that students were far more diligent in following her detailed instructions when she was dressed casually (like they were), as opposed to smart and professional.

So the next time you’re getting dressed for work in the morning, be mindful of the psychological impact that clothes can have. Your choice could literally affect your mindset, so try to match your outfit to the type of work you’re planning to do. If interacting with other people is on the cards – consider who they are, the impression you want to make, and especially whether you want to impress them or be one of them. A polished professional look can certainly give you authority. But if you’re collaborating with quirky creatives, or you want to cultivate a friendly atmosphere, you may find it’s advantageous to adopt a more casual, individual style for the day.”

Dr. Christian Jarrett psychologist turned writer

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