mild ambient noise can increase creativity

work smarter

“Finding the right space to do creative work can be difficult. Inside the office, there are constant interruptions, last-minute meetings, and an often unbearable amount of noise. On the other hand, locking yourself away in quiet isolation can sometimes be just as counterproductive (not to mention boring).

Perhaps this is why so many creatives often retreat to public spaces like coffee shops. They’ve become a virtual second office to so many. Specifically, settings like coffee shops contain the right level of ambient noise that just happens to trigger our minds to think more creatively. The December edition of the Journal of Consumer Research argues that the ideal work environment for creative projects should contain a little bit of background noise.”

David Burkus assistant professor of management at the College of Business at Oral Roberts University

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